Search Engine Optimization

Why Search Engine Optimization Required ?

Search Engine Optimisation is one of the most effective tools of digital marketing, if not the most effective. It strategically increases your website or brand’s visibility on any given search engine and increases the quality of your business’s digital marketing.

 

SEO is an important aspect of your business that contributes to its growth and brand image. SEO drives traffic to your website, builds trust and credibility, improves user experience, and is cost-effective.

What is SEO ?

SEO is a process in which your website is improved upon in order to increase its visibility on any search engines such as google, bing, yahoo, etc. when they search for products/services that your business provides or anything relating to it. This increase in the visibility of your website will attract new and existing customers to your business.

 

Unlike ads, SEO is organic and can not be bought, hence the work of an SEO expert is very delicate yet utmost important. This is where we come in to help you and your business.



What we do in SEO ?

We audit your website inside-out and proceed to strategically optimize your on-page and off-page SEO.

Initial 1-Month Detailed Website Audit

Understand your competitors and set a benchmark

Setting a benchmark for your search engine ranking before starting with on-page SEO. Understanding what others in the same field are up to.

Analyzing Site’s speed:

The site’s speed is an important factor for ranking on a search engine like google, other than speed, User experience is also one of the newer factors that is been taken into consideration for ranking your website.

Checking Mobile-friendliness

If your site isn’t mobile-friendly, it is not contributing to the user’s experience. Mobile-friendliness has been a ranking factor since 2015. Mobile UI optimization is hence an important aspect.

Fixing Internal Links

Having a faulty internal link creates a bad reputation for your website. It leads to poor UX and thus sends a negative message to the search engine.

Fixing Redirect issues

Redirecting issues in a website is very common yet it is very simple and quick to resolve such issues. The site audit can help find and fix such issues.

Analyzing top-ranking pages and comparing:

Top ranking pages rank higher on the search engine for certain reasons, analyzing them and finding what they are doing differently and how the searcher is interacting with them could be the key to ranking your website as well.

On-Page SEO Optimisation - Usually takes 1-2 months

Keywords optimization

A search engine looks for keywords, how many of them are used, where they are used, how often are they used, etc. Every keyword has its place and we help to find them.

Header tag optimization

Google looks for H1s and H2s while crawling through a website. Using them incorrectly can and will cost you. Headings and sub-headings need to be in proper places.

URL optimization

URL optimization is not very well known and is very underrated. URL structures need to be short as well as detailed for google to recognize them more easily

Hyperlink optimization

Hyperlinks tell google what your page is all about and also tell google that your page gives out quality information

Long-tail keyword optimization

Using words such as Top, Best, ultimate, etc. in your keywords, title tags, headings, the subheading can help your website rank even higher

Content Optimization

Everything else is a waste if the content is not valuable for the searcher, the content you put out must be unique, valuable, and meet the searcher’s intent

Off-Page SEO

Commenting

Commenting on other people’s blogs with the right intent and to the right audience can build a good relationship with the blog owner and their audience.

Forums

Participating in forums that are related to your business can spark a connection with the community leading to many growth opportunities.

Social media Optimization

Social media is a great Off page SEO strategy, millions of people surf the top social networking sites, it is a hub for digital marketers to increase reach.

Content Marketing

It is closely related to social media. If you create a piece of content and market it on any preferred social media site, Google will recognize it and boost your ranking.

Brand Building

If your brand has a good image and goodwill in the market, people will specifically search for your website.

Questioning and answering

Writing a good piece of content that answers people’s problems is a great way towards building personal relationships and authority. It is cost-effective and efficient. Using platforms like quora and yahoo answers will add value to your brand.